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The Follow Hook Blog

If it's worth writing about, we'll write about it here!

Is Email Marketing Dead?

We can hypothesize all day long about how successful email marketing is. Some are gonna say, “It totally works for me!” While others claim, “My open rates are worse than my chances of finding gold in the Yukon!” Why the differences in opinion? IMHO it has to do with customer type. But even more importantly, […]

What is a CRM?

If you’re a small business owner, you might be in charge of a business with no business management experience. That means terms like CMS, MRP and CRM are all foreign concepts, and yet another thing to figure out! We feel your pain. So what is a CRM? It stands for Customer Relationship Management. CRM software has […]

It's About More Personal Attention

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