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What is a CRM?

It stands for Customer Relationship Management. CRM software has one mission: To help you keep important details from falling through the cracks with customers AND potential customers. Sales is a people business. It’s about nurturing a cold lead to a loyal customer and keeping it that way. Not always an easy task, and definitely more difficult if you forget things.
kyler boudreau — August 11, 2019
What is a CRM?
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