The WordPress CRM

Written by
Follow
on March 11, 2018

Around 30% of the 1.8 billion websites in the world run on WordPress. Crazy right? This makes WordPress the most popular CMS on the planet. An excellent reason for us to develop Follow Hook™ as a native WordPress CRM.

What’s a CMS?

If you’re new to website lingo, CMS stands for Content Management System. Fancy vernacular for a website you can edit yourself, without having to be a geek. Meaning, you don’t have to know how to code. A CMS is more like opening Microsoft Word. Basically, in the same way people want to drive cars without having to be a mechanic, a CMS puts a nice leather seat buffer between you and the code behind your website.

What’s a CRM?

If you don’t know what a CRM is in detail, check out more on CRMs here. CRM stands for Customer Resource Management, and it’s a way to ensure your customer marketing and retention strategy doesn’t have details falling through the cracks. A better way to say it, a quality CRM can help free you to focus on your craft, while maintaining and procuring the quality relationships which fund your passion!

Why a WordPress CRM?

There a MANY types of Customer Resource Management (CRM) solutions out there. Quite a few of them are all run outside of your website on separate servers. Is this bad? No. Is it good? No. It’s kind of irrelevant. Well, except for the fact that most of them have a hefty price tag and require you to learn a new interface. So why are some reasons why having a CRM on your WordPress site might be a good idea?

A quality CRM can help free you to focus on your craft, while maintaining and procuring the quality relationships which fund your passion

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Familiar Environment & Centralized Management

With a WordPress CRM, you don’t have another place to sign into. You also don’t have to learn a completely new environment. If you’re already familiar with WordPress, running your CRM from there makes sense. Plus you’re in charge of backups, your customer data is owned by you and integrated into your site, etc.

Potential Lower Cost

As mentioned, many CRMs are run on servers owned by the 3rd party CRM company, and have a monthly fee. This starts adding up. While some WordPress CRMs also have a hefty price tag, Follow Hook provides the killer features you need at less than half the price of most competitors!

Longterm Stability

When your data is all on your WordPress site, you’re a little more bullet proof, or shall we say “future proof.” There’s no guarantee a 3rd party CRM is going to stay the way it currently is. Granted, you could make the same argument against a 3rd party WordPress plugin. But the WordPress community is massive, and even in a pinch you could easily access your data and move it into another system if, say the people who created your WordPress CRM were on an island that sunk into the ocean!

Why You Should Consider Follow Hook

If you read much on our site, you’re gonna hear us preach one thing: Have your customer strategy in place before purchasing and/or spending time on a CRM. This is crucial. If you don’t have financial plans and goals, QuickBooks isn’t going to do it for you. But with plans in place, the software is a game changer.

Follow Hook delivers cutting edge features without the bloat, all contained in your WordPress site at a price point that makes business owners rejoice.

The WordPress CRM You’ve Been Looking For

Follow Hook is a WordPress CRM that hits the sweet spot for small business owners and network marketing professionals. Follow Hook delivers cutting edge features without the bloat, all contained in your WordPress site at a price point that makes business owners rejoice! Record customized customer data, schedule reminders, create customer templates and setup powerful, automated campaigns to maximize your communications!

Read more about Follow Hook’s features here. Or simply contact us with any questions.

Thanks for your interest in our WordPress CRM! We can’t wait to help support your customer strategies.

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